![]() ![]() It had been renamed and there was generally super-low awareness about the tools it offered to creators. Recalling this, Codey said: "At the time, Spotify for Artists was barely out of its beta stage. ![]() That was until Brendan Codey (who is now the Associate Director for Creator Growth and Programs for the streaming platform) was brought on board to revamp the entire campaign. In fact, it started off as little more than a basic email roundup that was sent to those with a huge Spotify presence. Yet Artist Wrapped was not always quite so exciting and dynamic. To find out more about its implications for those in the music industry, check out our exclusive interview with fledgling pop star Mazie. Spotify The Humble Origins of Artist WrappedĪrtist Wrapped has become an invaluable tool for some creators, as it provides them with information that would previously have been inaccessible (especially if they don't have the resources of a major record label) and gives them an opportunity to identify and thank their biggest fans. Spotify Rapper Central Cee has been streamed 433.7 million times on Spotify in 2021. Spotify Dominican rapper Tokischa has been streamed in 175 countries. Phoebe Bridgers has been streamed 409.3 million times, for a total of 24.4 million hours of music in 2021. Some examples of these share cards, including the ones for Phoebe Bridgers, Japanese Breakfast, Willow and James Blake can be seen here. They can then choose to publish this information (via a "share card") and engage on a more personal level with their loyal followers. With Artist Wrapped, musicians can see things like their cumulative streaming figures from the past year, what their core demographics look like, where they are most popular geographically, and who their top listeners were. However, there is one big difference, as this version of the roundup is only intended for use by creators themselves. If you are not familiar with it, Artist Wrapped is not too dissimilar from its consumer equivalent, in the sense that it provides unique analytics and data that is based on Spotify activity from between January 1 and October 31. Although it's not quite as famous as the regular iteration ( which provide users with insights into their own listening habits and musical tastes), it is still a pretty big deal. To explain just how far it has come, the project's lead, Brendan Codey, spoke to Newsweek in an exclusive interview.įor a bit of context, Spotify for Artists has its own version of the annual Wrapped feature. Some users even said they had been anticipating the 2018 data since they saw their 2017 data.Now in its sixth year, Spotify's "Artist Wrapped" campaign has grown exponentially since it debuted back in 2017, to the point where it now attracts 14 times the number of listeners it once did. Some of them were making guesses about how their listening data might have changed from the year before while others were predicting what their top songs and albums would be. Users were excited to find out who their top artists were for the year and their most listened to songs. Listeners just had to wait for their data to be released by the company on Thursday. ![]() Some users couldn't wait to see their data and were trying to find workarounds for the data like typing in "spotify:special:2018" into the search section of the app-though that wasn't working for many users. For users who want to see the playlists as well as their data from the year, they can go to while logged into their account. The playlists will likely be featured on the home page of Spotify once they're out or under their own tab on the "home" section of Spotify. How to see your Spotify 2018 Wrapped data and playlists: Spotify also shared that there are 3,610 fans who will have only songs by Cher listed in their top five songs of the year. For example, Spotify shared that 21,955 people listened to 2,018 minutes of music in 2018 when the data was compiled. The notice said, "Still putting the finishing touches on your 2018 Wrapped…"īut there was some general data about user listening habits. The playlists also usually include playlists of the top tracks from the year on Spotify as a whole, as well as the top male and female artists of the year.Īs of Wednesday, users who went to the Spotify wrapped website only saw the countdown to the data drop. This year it will be called "2018 Wrapped" and the playlists, if they're like past years, will include users top songs, and the ones they might have missed as well. Some listeners may have already seen the ads for "Wrapped" that feature facts about the streams the service tracked all year long. The end of the year means Spotify's annual release of listened data from the year all "wrapped" up in a nice landing page. One of the best playlists of the year is about to be released by Spotify and it's personalized to each user. ![]()
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